Company:
Samantha Fox
Industry:
Beauty & Wellness
This branding package was designed to seamlessly blend Samantha Fox's dual expertise as a hairstylist and Reiki practitioner. The visuals embody an ethereal and modern aesthetic, reflecting themes of transformation, beauty, and holistic wellness.
Design Elements:
- Logo Design:
The primary logo features an elegant, serif typeface with subtle curves that evoke sophistication and flow, symbolic of both hairstyling and energy work. The celestial elements (stars and circles) connect to Samantha's Reiki practice, adding a spiritual and calming dimension. - Illustrations:
The hand-drawn profile of a woman surrounded by nature emphasizes natural beauty and serenity, aligning with a holistic lifestyle. Iconic visuals, such as mountains and celestial symbols, reinforce themes of balance, grounding, and connection. - Color Palette:
A monochromatic scheme in black, white, and neutral tones delivers a minimalist yet striking look. The high contrast enhances readability while creating a timeless, professional aesthetic that appeals to a modern audience. - Typography:
The serif font exudes elegance and professionalism, while its slightly whimsical curves nod to creativity and individuality. Secondary type choices maintain clarity and balance across applications.
Applications:
- Business Cards:
Multiple variations were created to showcase versatility, featuring QR codes for digital engagement, contact details, and unique iconography. These cards serve as both functional and aesthetic extensions of the brand identity. - Icons:
Custom icons reinforce brand recognition and can be adapted for other mediums such as social media, signage, and packaging.
Design Rationale:
This branding positions Samantha Fox as a multifaceted professional, merging the artistry of hairstyling with the energy alignment of Reiki. The cohesive, celestial-inspired design appeals to clients seeking personalized, transformative experiences, fostering trust and curiosity.